Mondelez
Strategic redesign and design stewardship of powerhouse brands—Club Social, Belvita, and Halls, for global snacking leader Mondelez International.
Services
Art Direction & Packaging
Client
Mondelez
Year
2014-17
This project involved the strategic redesign and design stewardship of powerhouse brands: Club Social, Belvita, and Halls for global snacking leader Mondelez International.
For years, I was one of the key creative minds behind these brands, architecting visual systems built not for fleeting trends, but for enduring market presence.
Club Social
My most significant contribution was the packaging redesign for the entire Club Social product line. Collaborating with a global team at Dragon Rouge, I was responsible for design and execution for the Brazil and Latin America markets. The challenge was to create a robust, scalable system that honored the brand's heritage while ensuring standout shelf impact across a diverse region. The success of this work is measured in its longevity: the packaging design remained on shelves, unchanged and effective, for over four years, a testament to its strategic durability, consumer resonance, and successful market performance. The result is a portfolio engineered to perform brilliantly and consistently for years.
