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Pulso was an event organized by the biggest health portal in Brazil, Dr. Drauzio Varella's web portal. He is a 80 year old doctor and the biggest health content creator in Brazil.
Services
Visual Identity
Client
Portal Drauzio Varella
Year
2026
Pulso was the first health event created by Portal Drauzio Varella in partnership with UOL. Held in São Paulo on June 17, 2026, it brought together doctors, researchers, journalists, and health communicators to discuss urgent topics related to health and well-being in Brazil.
The visual identity needed to feel dynamic, contemporary, and relevant to a broad audience. Since the event addressed current health issues, the challenge was to create a system that communicated credibility without feeling overly institutional or clinical.
I developed a concept built around the idea of a pulse as a symbol of life, movement, urgency, and connection. The logo combines a rounded wordmark with a pulse-like graphic element, creating a simple and memorable sign that directly reflects the event’s purpose. The typography was chosen to support clarity and accessibility while still giving the identity a modern personality.
Color played a central role in the system. I used vibrant gradients and high-contrast combinations to bring energy, warmth, and a sense of digital contemporaneity to the brand. The palette helped position Pulso as an event rooted in the present, while the soft grain textures and layered shapes added depth and movement to the compositions.
The result was a flexible visual identity that gave the event a strong presence across different applications. More than just identifying the event, the system translated a complex and important subject into a visual language that felt engaging, current, and memorable.
Libre
like you are
The result was a flexible visual identity that gave the event a strong presence across different applications. More than just identifying the event, the system translated a complex and important subject into a visual language that felt engaging, current, and memorable.
Ultimately, Kombucha Libre’s rebrand fused tradition with modernity, translating its ethos of freedom and innovation into a cohesive design system. The new identity elevated the brand beyond the niche health beverage market, positioning it as an energetic, inclusive, and contemporary player ready to challenge industry standards.
