Brazil In Numbers
IRL event
400
Creators attended
Virtual event
4.942
Attendees in live stream
Our scalable design toolkit was successfully adopted by marketing teams worldwide, enabling rapid parallel production and ensuring a unified brand presence across all touchpoints. For the Brazil event specifically, my team was directly responsible for the end-to-end creation of regional assets, including motion graphics for large-format screen panels, printed media, and the digital campaign. This work was essential in creating a fluid experience for the creator community. The project exemplified strategic design leadership, demonstrating ability in manage large teams, and deliver scalable systems on a worldwide stage.
Outcomes
Meta Creator Week
Creator Week is a global celebration of the Creator community with events taking place online @Creators and around the world in L.A., Indonesia, New Delhi, London, and Brazil, bringing together the Creator community by seamlessly bridging online and offline spaces.
Services
Visual Identity & Creative Direction
Company
Meta
Year
2022
Core Concept:
Mixed-Reality
A collage mixed-media design as a visual representation of the beautiful and diverse creators that Meta is celebrating throughout Creator Week.
Bold typography, photography and video, unique textural elements will come together to create a dynamic cohesive feeling all in celebration of the Creator.
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As the Head of Design for Meta Brazil with the global marketing team, I was tasked with leading the design efforts for this multi-platform campaign. My role was to bridge our global vision with local relevance, ensuring a cohesive and impactful brand experience from online to offline for events spanning Los Angeles, Indonesia, New Delhi, London, and Brazil, ensuring a consistent brand presence worldwide.
I managed a team of 14 designers responsible for creating all marketing assets and, most critically, the global design toolkit. This scalable system of templates and guidelines empowered local markets to efficiently produce on-brand materials, from digital ads to event signage. Our work was essential in seamlessly bridging the digital and physical events, providing the creative resources that ensured a cohesive celebration for the global creator community.
